MINAT MENGGUNAKAN E-WALLET PADA GENERASI MILENIAL DENGAN PENDEKATAN UTAUT (UNIFIED THEORY OF ACCEPTANCE USE OF TECHNOLOGY)

Damayanti, Sindi Livia (2021) MINAT MENGGUNAKAN E-WALLET PADA GENERASI MILENIAL DENGAN PENDEKATAN UTAUT (UNIFIED THEORY OF ACCEPTANCE USE OF TECHNOLOGY). Other thesis, IAIN Bengkulu.

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Abstract

This study aims to test the influence of the factors contained in the UTAUT theory on the interest in using e-wallets in the millennial generation. In this study, using the analysis of Structural Equation Modeling (SEM) with SmartPLS software, the sample used is the millennial generation in the city of Bengkulu as many as 100 respondents. The sampling technique used was purposive sampling. The use of purposive sampling is because this study requires certain criteria such as the age of the respondents in the birth range 1981-2000, using an e-wallet and domiciled in Bengkulu. The data collection technique uses a questionnaire made in the form of google form is spread to millennials through social media such as WhatsApp, Instagram, and Facebook. The results of this study indicate that three of the factors in the UTAUT tested consisting of business expectations, social influences, and facility conditions have a positive and significant influence on the interest of the millennial generation to use e-wallets in the city of Bengkulu, while the performance expectation factor does not have a positive effect and Significant towards millennial generation's interest in using e-wallets in Bengkulu City.

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